S-D logic – informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM

- Hollebeek, Linda D., Srivastava, Rajendra K., Chen, Tom

Mirror, mirror on the wall: a comparative evaluation of composite-based structural equation modeling methods

- Hair, Joseph F., Hult, G. Tomas M., Ringle, Christian M., Sarstedt, Marko, Thiele, Kai Oliver

The impact of dynamic capabilities on operational marketing and technological capabilities: investigating the role of environmental turbulence

- Wilden, Ralf, Gudergan, Siegfried P.

A new criterion for assessing discriminant validity in variance-based structural equation modeling

- Henseler, Jörg, Ringle, Christian M., Sarstedt, Marko

An assessment of the use of partial least squares structural equation modeling in marketing research

- Hair, Joe F., Sarstedt, Marko, Ringle, Christian M., Mena, Jeanette A.

Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective

- Diamantopoulos, Admantios, Sarstedt, Marko, Fuchs, Christoph, Wilczynski, Petra, Kaiser, Sebastian

On the value relevance of customer satisfaction. Multiple drivers and multiple markets

- Raithel, Sascha, Sarstedt, Marko, Scharf, Sebastian, Schwaiger, Manfred

Service firms and customer loyalty programs: a regulatory fit perspective of reward preferences in a health club setting.

- Daryanto, Ahmad, de Ruyter, Ko, Wetzels, Martin, Patterson, Paul G.

Antecedents and consequences of environmental stewardship in boundary-spanning B2B teams.

- de Ruyter, Ko, de Jong, Ad, Wetzels, Martin

Integrating service and design: the influences of organizational and communication factors on relative product and service characteristics

- Antioco, Michael, Moenaert, Ruby K., Feinberg, Richard A., Wetzels, Martin G. M.

Organizational antecedents to and consequences of service business orientations in manufacturing companies

- Antioco, Michael, Moenaert, Ruby K., Lindgreen, Adam, Wetzels, Martin G. M.

Linking employee confidence to performance: a study of self-managing service teams.

- de Jong, Ad, de Ruyter, Ko, Wetzels, Martin

Consumer cheating on service guarantees

- Wirtz, Jochen, Kum, Doreen